Saturday, July 13, 2013

Are You Thinking Too Small and Dooming Your Small Business To Failure?

One problem that many small business owners run into is simply thinking too small. I often have readers writing to me asking for helping getting their business ideas off the ground. I also often hear from folks who have run their small businesses into the ground. There are five key areas where you can think too small -- and doom your business to failure.

Niche Too Small

Is your niche too small? Finding a small market to target with your business is key to success, but sometimes people narrow their niche too much. While doggy dental products could be a wonderful niche (as almost any dog owner can attest) you could even narrow your focus down to a certain type of dog (such as lap dogs) but going for one specific breed would be taking it too far.

Target Market Too Small

Is your target market too small? If you are looking only at one community or small geographic region then you may well doom your product to failure. It is far too easy to saturate a small market and it is far too easy for any marketing mistakes to end your campaign before it gets off the ground. In today's economy with the availability of global marketing you need to think big when you are planning your target market.

Budget Too Small

Is your budget too small? You don't need a million dollar advertising budget but you should have some seed money to get your business and its marketing campaign off the ground. It is possible to build a business from nothing but it is also a lot more difficult and you might find yourself making some mistakes that cost you a lot more down the road than putting a little money up front.

Schedule Too Small

Is your schedule too small? Do you have enough time to devote to your business?  Starting, running, and growing a business takes time. Some people get swept up in the planning and dreaming stages and never really start their business. Other people start before they have completely planned everything out and quickly get mired down by unexpected difficulties. While others do everything right in the planning and startup but once the business is running they get overwhelmed by day-to-day business and never think aobut ways to improve and grow their business.

Mind Too Small

Is your mind too small? You need to open up your mind's eye to continually seek new opportunities to find new customers, to find new potential partners, to find new ideas for products, and to find new opportunities for marketing. Flexibility and adaptability are key to surival in today's business climate and you always need to have new ideas cooking to grow and expand your market and your business. This means raising your head up out of the trenches once in a while. Yes, you might need to dodge the occasional missile lobbed your way but this is the only way to see those opportunities heading your way.

If you do your best to avoid these five not-so-small mistakes then you will be on your way to small business success.

Wednesday, July 10, 2013

Awareness And Mastery – Two Essential Keys To A Successful Small Business

At the heart of it, mastery is practice. Mastery is staying on the path."
~ George Leonard
US pioneer in human potential

We often hear managers complaining that their employees aren’t productive, don’t listen and just can’t consistently get the job done. As a youth sports coach, I hear coaches with similar complaints—the kids don’t listen, don’t know where to go and don’t try very hard. I can’t relate. The boys on my team are usually focused, do what I ask of them, and work hard. As a business owner, my employees are focused, do what I ask of them and work hard. What am I doing that is different from the rest? And what can this teach you about running a successful small business?

As a coach, I make my boys’ jobs very simple. I ask only two things of them. I ask them to master one shot and I ask them to be aware of what is going on around them. Of course we work on defensive and offensive strategy, but both of those revolve around the two keys that I gave them for success—awareness and mastery.

I teach awareness by constantly asking them to be aware of where the ball is and at the same time to be aware of their teammates are and where their opponents are. I teach them how to see the ball and their opponent when he doesn’t have the ball. Sounds simple, but for ten year olds this is work.

I teach mastery by assigning homework to each boy. The second week of practice, they have to show me a spot on the court from which they can make a shot every time. I don’t care if it is from just two feet under the basket. I want them to know they can make it every single time. As the season progresses, they may gradually move their spot further and further out, but I still ask that they be able to make their shot every time unguarded in practice.

These two simple concepts have a tremendous effect on the boys during their games. They have incredible confidence in their ability to make shots because they “know” that they will always make it. I don’t need to yell at them like other coaches about where they should be on the court because they have developed awareness of what they are doing and seeing. Now let’s see how you can use this in your successful small business.

As a business owner, I put these two key principles to work in training my employees. From the first day on the job, I work with them to be aware of what tasks are needed, what I expect of them, how I want customers treated, etc. And I ask them to master tasks and customer scripts. Once they are mastered, I open it up for them to adlib just like with my players. When correction is needed, it is usually in one of these two areas. They are either unaware of what is needed or they haven’t mastered the task at hand.

Not only does following these two concepts make it easy for me to get results with my players and employees, it also brings incredible results. My first team lost only one game all season and my employees rarely lose a sale. My businesses and products win awards earned by my employees. And, as a bonus, everyone enjoys themselves with this simple structure. I knew I was doing it right when the father of one of my boys told me that his boy enjoyed practice so much that he chose to come to practice instead of going to see our professional basketball team play one night. And I know it works with my employees because they show up on time happy, focused and ready to work. Remember, awareness and mastery are two essential keys to a successful small business.

Friday, June 28, 2013

5 Easy Steps to Small Business Success on the Internet!

For decades, the web site design market used to belong to three separate entities for website design and development: (i) graphics and animation studios, dedicated custom graphic design and creative animations, (ii) affiliate marketing/promotion firms, (iii) Web programming companies focusing on database-driven web development. Nowadays, however, you can see a fusion of those three entities in a number of dynamic Web Development and Promotion companies operating from any kind in the globe. These web design, development and marketing their company online firms are virtually allrounders that meet the needs of a diverse variety of clientele, include those springing up for creative website design, web databases CRM / ERP and then for SEO (search engine optimization) needs.

Wednesday, June 19, 2013

Top Affidavit to Opt to Agenda Photography

Today, added humans are accepting absorbed over Agenda photography. Aback the bearing of agenda photography, it has been easier and added acceptable for humans to abduction the best photos they desire. 

Agenda Photography absolutely has become the beachcomber of today and in the abreast future. But what if you're still application the old approach of demography photos- the blur photography? Well, anticipate again.  

For those few humans who are still application blur photography, actuality are some acceptable affidavit why you should opt for agenda photography:

  1. Generally, one of the a lot of accomplished appearance of allotment agenda photography is that its convenience. Aside from the actuality that agenda cameras are simple to use aback they are user friendly, these cameras are aswell carriageable and you can just cautiously abode it in your abridged anywhere you go.
  2. With agenda camera, you can save your time and effort. Agenda cameras accommodate burning acknowledgment already you yield photos. It has a analysis button to let you appearance all the photos so you'll be able to accept the best one. At the aforementioned time, it has aswell a annul button for those photos you don't like to keep. In short, you can accumulate on aggravating until you get the appropriate photo. Now isn't that great?
  3. The next acceptable affair about agenda photography is its accommodation to accept your photos printed immediately. Actually, you can it is abundant easier if you accept a agenda printer. You can just artlessly affix your agenda camera to the printer and columnist the button to print. On the contrary, blur cameras takes time afore you get your photos developed. You aswell accept to go aback to the photo boutique to get your pictures.
  4. Another abundant affair you can get from agenda photography is the accommodation to adapt or adapt your photos anytime. Aback the images are in agenda files, it is abundant easier now to adapt them. You can artlessly accessible the images in any photo alteration software accurate by the file. With the photo alteration software, you can adapt or acclimatize the blush of your photos. You can aswell crop the photo and architecture your own photo. All of these in one photo alteration package. It's added than what you can get from blur cameras.
  5. If you wish to put up a baby business, again agenda photography would be of abundant help. Let your adroitness works. Agenda photos cannot just be simple photos. Now, you can about-face them into T-shirts, mugs, invitations, greeting cards, calendars and a lot more. This is for the actuality that agenda photos can be printed anywhere and in anyway. Just accomplish use of the appropriate photo paper, and surely, you can accomplish lots of money from it.
  6. Lastly, agenda photography has the adeptness to allotment the photos you accept you're your adulation ones and relatives. You can artlessly accord a archetype of the adored moments to anyone everywhere. Just attach the softcopy of the photo to your email and send. That easy. But with blur camera, you will absorb money just on scanning the photos, to be able to forward them online. Of advance that's an added plan for a agenda photographer.

Apparently, agenda photography has absolutely paved way for authoritative photography acceptable and easier at the aforementioned time accomplishing top superior photos. It just shows that there's no added time to opt to agenda photography than now.